ANALISIS SALURAN PEMASARAN JAGUNG DESA KUALA KECAMATAN TIGABINANGA KABUPATEN KARO

Abstrak

One of the strategic agricultural commodities that has economic value and has the opportunity to be developed besides rice is corn. This study aims to analyze marketing channels in Kuala Village, Tigabinaga District, Karo District, North Sumatra Province. The research method used is descriptive qualitative and quantitative methods. To measure marketing margins and marketing profits are calculated using the formulation. The results show that there are two marketing channels that occur. The first is Farmers → Collectors → Wholesalers → Retailers → Consumers. The second is Farmers → Wholesalers → Retailers → Consumers. Farmer's share was obtained in the first marketing channel, which was 34.81%, while for the second marketing channel, it was obtained by 33.73%. By comparing the total marketing costs with the production value of marketed sweet corn. If the EP <33% then the sweet corn marketing system is considered efficient. And the lowest percentage is in the second marketing channel with a percentage value of 7.13% and is declared the most efficient.