http://portaluqb.ac.id:7576/ojs/index.php/jurnalmaksibisnis <p style="font-weight: 400;">Journal Of Berastagi Agriculture (JOBA) diterbitkan oleh Prodi Agribisnis dan Agroteknologi Fakultas Sains dan Teknologi Universitas Quality Berastagi. Jurnal ini bertujuan untuk mendorong pengembangan ilmu pengetahuan dan teknologi dalam bidang pertanian berbasis hasil penelitian meliputi :</p> <ol> <li class="show">Agribisnis</li> <li class="show">Agroteknologi</li> <li class="show">Peternakan</li> <li class="show">Perikanan</li> <li class="show">Agroindustri</li> <li class="show">Industri Pascapanen</li> <li class="show">Rekayasa genetika</li> <li class="show">Lingkungan</li> <li class="show">Ilmu pangan</li> </ol> <p style="font-weight: 400;">Journal Of Berastagi Agriculture (JOBA) ini terbit pada bulan Juni dan Desember setiap tahunnya. Jurnal ini terbuka luas bagi ilmuwan atau pun peneliti yang ingin menuangkan pemikiran kritisnya bagi pengembangan keilmuan di Indonesia.</p> <p style="font-weight: 400;"><em>Online</em> ISSN : <a title="Online iSSN" href="https://issn.lipi.go.id/terbit/detail/20220430591561416">2829-6478</a></p> <p style="font-weight: 400;">Print ISSN : <a title="Print ISSN" href="https://issn.lipi.go.id/terbit/detail/20220511491716003" target="_blank" rel="noopener">2963-7015</a></p> Universitas Quality Berastagi en-US Journal Of Berastagi Agriculture (JOBA) 2963-7015 http://portaluqb.ac.id:7576/ojs/index.php/jurnalmaksibisnis/article/view/776 <p><em>Environmentally friendly agriculture has become a strategic solution to address natural resource degradation caused by excessive chemical input use in horticultural cultivation. This study aims to analyze the level of horticultural farmers' awareness toward the implementation of environmentally friendly agricultural practices and to identify the factors influencing it. A descriptive quantitative approach was applied through a survey of 90 horticultural farmers selected by proportional random sampling in three horticultural production centers. Primary data were collected using a Likert-scale questionnaire and structured interviews, then analyzed using descriptive statistics and Spearman's Rank correlation test. The results show that farmers' awareness level falls into the moderate category, with an average score of 68.4 out of 100, while the actual field implementation of environmentally friendly practices remains lower than the awareness level. Education, participation in extension programs, access to information, and farmer group institutional support were significantly correlated with farmers' awareness (p&lt;0.05), whereas land size and age showed no significant relationship. The gap between awareness and actual practice indicates the need to strengthen technical assistance and economic incentives so that existing awareness can be translated into more sustainable cultivation behavior.</em></p> Chaula Lutfia Saragih Copyright (c) 2026-07-21 2026-07-21 5 1 1 8