MANAGEMENT OF SPORT TOURISM EVENT FOR SOLU BOLON IN NORTH SUMATERA

Abstract

The purpose of this study was to determine the management system for organizing the Solu Bolon sport tourism event and its impact after holding the event. The research method used is evaluation with the CIPP design (context, input, process and product). Data collection to obtain research findings by means of interviews, questionnaires and, documentation review. Qualitative data analysis by means of data collection, data reduction and decision making. The results of this study indicate that from an evaluation of the context of the 2010-2024 National Sports Development, the field of recreational sports is related to the sports industry in its mission, goals and objectives. There are three objectives and targets, namely 1) improving facilities and infrastructure to support sports development, 2) increasing partnerships and the sports tourism industry, 3) developing a reward system and improving the community's economy. The results of the quantitative analysis of 23 respondents stated that the percentage was 79.82% in the good category. Input evaluation based on interview results includes the resources owned in supporting the Solu Bolon event (participants, management, financing, committee, nature and culture). Based on the questionnaire obtained participant data with a percentage of 81.25%, management 79.89%, financing 84.30%, committee 80.87%, nature 86.96%, culture 87.50%. Process evaluation results include the rules of the game, event implementation and supervision. The results of the questionnaire from the respondents showed that the percentage of the rules of the game was 85.14%, the implementation of the event was 81.88% and the supervision was 84.78%. Product evaluation results based on interviews and observations include interest, economic benefits, promotions and visitors. Based on the results of the questionnaire, it shows that enthusiasts get a percentage of economic profit 67.39% 78.62%, promotions 88.04% and visitors 63.04%. It can be concluded that the Solu Bolon sport tourism event can have a positive effect on economic growth with many local and domestic visitors seeing this event, while the development of post-event tourism potential needs to be reviewed because it has no good impact.